Not your average purple shampoo.
This high-performance formula tones hard but treats hair gently—neutralizing brass while restoring softness and shine. With rich violet pigments, moisture-balancing ingredients, and a gentle, non-stripping lather, it removes buildup and dullness without compromising hair health.

Powered by LustraTone Technology™ and Bond Booster to keep your blonde looking healthy, glossy, and salon-fresh between washes.